The Coffman logo

It was during the first few years in business that Dave Coffman incorporated the triangle into the company logo. He had used the triangle as the solution to a difficult problem while at Berkeley for his masters’ program and the shape resonated with the brand.

Over the years it has come to mean different things for various areas of our business. Dave has referenced the triangle to describe many things including:

  • The strength of our company (the equilateral triangle is the strongest shape),

  • The three points of the triangle representing the principal functions common to all successful businesses (selling work, doing work, and making profit), and

  • The first three Coffman offices (Seattle, Anchorage, and Spokane).

The triangle has been a constant part of the Coffman Engineers’ logo and brand since our early days, changing only slightly over the years.

In 2019, we unveiled a refreshed logo and look as we celebrate our 40th anniversary. The updated look honors our history and relationship with the Coffman triangle, aligns with who we are today, and will carry us into the future.

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The progression of the Coffman triangle

The progression of the Coffman triangle